“Despegando con Adriana Gallardo” [Taking Off With Adriana Gallardo] is a new reality web series with the mission of helping Latinos fulfill their personal and professional goals. In this new online experience, one of the most successful Latina businesswomen in the U.S. will dedicate herself to empowering contestants and propelling their dreams forward. The first episode of the web series premiered yesterday on DESPEGANDOSHOW.COM.
Despegando has received a multitude of auditions but this specific one has caught the attention of the team. This is a story of love, struggle, courage and deep disappointment. This is the story of Erika Burrueta. Erika is a strong woman who admits to have made some wrong decisions in her life that has kept her from achieving her dreams. These dreams are still alive in her today.
Adriana and her team at despegandoshow.com give Erika the first task of presenting a formal business plan, which will then be analyzed and evaluated by them. On a deeper level, Adriana will also coach Erika through her current personal crisis, which has prevented her from truly taking off.
In getting to know her story, Adriana gives Erika the tools she needs to launch her cleaning business, which “Despegando” names “Perfect Cleaning California.” Adriana and her team also give Erika and the show viewers, practical advice that they can implement in their businesses.
Beyond presenting participants with the challenge of coming up with a business plan that Adriana and her team can refine, “Despegando” is also about the challenge of facing one’s personal and emotional barriers which stand in the way of the success of so many Latinos who set ambitious goals for themselves. Those goals, in turn, represent lifelong dreams which Adriana and her team are committed to making a reality.
Adriana Gallardo created and developed the idea for this original new web series with her team and co-producer Daniel Cubillo. The show will be distributed via despegandoshow.com and on YouTube.
The team behind “Despegando con Adriana Gallardo” includes co-producer Daniel Cubillo, who has previously worked for Endemol, Fremantal and NBC/Universal. Cubillo and his team have also overseen productions such as La Voz Kids, Fear Factor, Top Chef Estrellas, Jimmies’ Kitchen, Big Brother (Spain) and The Apprentice (Spain).
About Adriana Gallardo:
As the founder of Adriana’s Insurance, the largest insurance agency in California, Adriana Gallardo is one of the most successful Latina businesswomen in the U.S. Born in Mexico, Adriana arrived in the U.S. with her parents and her two sisters as a child. Starting her career as an insurance agent, she quickly realized the Latino community needed personalized attention and took it upon herself to change the current business model. The eponymous company that she launched in 1993 has grown to over 50 offices in California and operations in other States. Adriana’s Insurance offers a wide range of services including auto, home, business and commercial vehicle insurance. Adriana runs her own in-house advertising agency, “Resulta2 (Results) Media Group”, offering services to Latinos looking to project the best image for their businesses. An entrepreneur at heart, Adriana also owns the beauty salon “Vive (Live) Beauty Salon”.